PRIVACY POLICY

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Effective Date: September 4, 2026

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FinishFirst DFW (“FinishFirst DFW,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

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This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, use our online booking system, request a quote, contact us, schedule services, or otherwise interact with FinishFirst DFW.

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1. Information We Collect

Depending on how you interact with FinishFirst DFW, we may collect:

• Name

• Phone number

• Email address

• Service or property address

• Appointment and scheduling information

• Information about the services you request

• Information submitted through our contact, quote, estimate, or booking forms

• Communications you send to us

• Payment or transaction information when applicable

• IP address

• Browser and device information

• Website activity and interaction information

• Information collected through cookies and similar technologies

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We collect information that is reasonably necessary to operate our business, communicate with customers, schedule and provide services, process transactions, and improve our website and customer experience.

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2. Information Collected Through Online Booking

FinishFirst DFW provides online booking functionality that allows customers to request and schedule services.

When you use our online booking system, we may collect information such as your name, telephone number, email address, service address, requested service, preferred appointment date and time, and other information necessary to schedule and provide the requested service.

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Information submitted through our booking system may be processed or stored by FinishFirst DFW and/or third-party technology providers that operate or support our online scheduling system.

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We use booking information to:

• Schedule appointments

• Confirm appointments

• Reschedule or cancel appointments

• Contact you regarding your appointment

• Prepare for and provide requested services

• Send service-related reminders or updates

• Maintain business and transaction records

• Provide customer support

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Third-party booking providers may have their own privacy policies governing their collection and processing of information. We encourage you to review the applicable privacy notices when using third-party booking services.

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3. Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, to help us understand how visitors use our website.

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Google Analytics may collect information such as:

• IP address or information derived from your IP address

• Device and browser information

• Pages visited

• Website interactions

• Approximate geographic information

• Referral information

• Date, time, and duration of visits

• Other information concerning website usage

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We use Google Analytics to understand website traffic, evaluate website performance, identify areas for improvement, and better understand how visitors interact with our website.

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Google may process information collected through Google Analytics in accordance with its own privacy policies and terms.

You can learn more about how Google uses information from sites and apps that use its services by reviewing Google's privacy information.

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4. Cookies and Similar Technologies

Our website and third-party services we use may use cookies, pixels, tags, scripts, and similar technologies.

These technologies may be used to:

• Operate and maintain our website

• Remember preferences

• Understand website traffic

• Analyze website performance

• Measure advertising or marketing performance

• Improve our services and website

• Provide a better user experience

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Google Analytics may use cookies or similar technologies to collect information about website activity.

You may be able to control or disable cookies through your web browser. Disabling cookies may affect certain website functionality.

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5. How We Use Your Information

FinishFirst DFW may use personal information to:

• Respond to inquiries

• Provide quotes and estimates

• Schedule and manage appointments

• Provide requested services

• Communicate with customers

• Send appointment confirmations and reminders

• Send service-related notifications

• Process payments when applicable

• Provide customer support

• Improve our website and services

• Analyze website traffic and usage

• Maintain business records

• Prevent fraud, abuse, or unauthorized activity

• Comply with applicable laws and legal obligations

• Send promotional communications where permitted by law

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6. Phone Calls and Text Messages

If you provide us with your telephone number, FinishFirst DFW may use it to contact you regarding inquiries, appointments, estimates, requested services, or other business-related matters.

Where applicable and with the required consent, we may also send text messages regarding appointments, service updates, promotions, or other communications. Message and data rates may apply. Message frequency may vary.

You may opt out of marketing text messages by replying STOP to a marketing text message. You may also contact FinishFirst DFW directly to request that your number no longer be used for certain communications.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

Opting out of marketing messages does not necessarily prevent us from sending necessary service-related or transactional communications.

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7. How We Share Information

FinishFirst DFW does not sell your personal information simply because you provide it to us through our website, booking system, or service inquiries.

We may share information with service providers and business partners when reasonably necessary to operate our business, including:

• Online booking and scheduling providers

• Website hosting providers

• Google Analytics and related technology providers

• Payment processors

• Customer relationship management providers

• Communication providers

• Marketing and advertising providers, where applicable

• Contractors or service providers assisting us in providing requested services

• Professional advisors

• Government agencies or law enforcement when required or permitted by law

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We may also disclose information when reasonably necessary to protect the rights, property, safety, or security of FinishFirst DFW, our customers, employees, contractors, or others.

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8. Google and Third-Party Services

Our website may use third-party services, including Google Analytics and online booking technology.

These providers may collect or process information according to their own privacy policies and terms.

FinishFirst DFW does not control the privacy practices of third-party providers. We encourage users to review the privacy policies of third-party services they interact with.

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9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

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However, no method of Internet transmission or electronic storage is completely secure. We therefore cannot guarantee absolute security of personal information.

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10. Data Retention

We may retain personal information for as long as reasonably necessary to:

• Provide services

• Maintain appointment and customer records

• Process transactions

• Resolve disputes

• Comply with legal, tax, accounting, insurance, or regulatory requirements

• Prevent fraud or misuse

• Enforce agreements

• Fulfill legitimate business purposes

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When information is no longer reasonably necessary, we may delete, destroy, anonymize, or otherwise dispose of it in accordance with our business practices and applicable law.

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11. Your Privacy Choices

Depending on applicable law, you may have rights concerning your personal information, including the right to:

• Request access to certain personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of certain information

• Opt out of marketing communications

• Withdraw consent for certain communications

• Ask questions about how your information is collected or used

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Privacy rights vary depending on applicable law and your location.

To make a privacy-related request, contact FinishFirst DFW using the contact information below. We may need to verify your identity before completing certain requests.

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12. Marketing Communications

If you voluntarily provide your contact information, we may use it to communicate with you about our services, promotions, offers, and other business information where permitted by law.

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You may unsubscribe from marketing emails by following the unsubscribe instructions included in the email.

You may opt out of marketing text messages by replying STOP.

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Opting out of marketing communications will not necessarily prevent us from sending important service-related or transactional communications.

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13. Children's Privacy

Our website and services are not directed toward children under 13, and we do not knowingly collect personal information from children under 13 through our website.

If you believe a child under 13 has provided personal information to us, please contact us so that we can take appropriate action.

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14. Third-Party Websites

Our website may contain links to third-party websites, social media platforms, booking services, payment providers, or other websites and services.

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FinishFirst DFW is not responsible for the privacy practices, content, or security of third-party websites or services that we do not control. When you access a third-party website or service, that provider's privacy policy may apply.

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15. State Privacy Rights

Certain states provide residents with additional rights regarding personal information.

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If a state privacy law applies to FinishFirst DFW and your personal information, we will provide the rights and disclosures required by applicable law. You may contact us using the information below to submit a privacy-related request.

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16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, or applicable legal requirements.

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When changes are made, we will update the Effective Date at the top of this Privacy Policy. We encourage you to periodically review this Privacy Policy for updates.

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17. Contact Us

If you have questions about this Privacy Policy, how we handle personal information, or wish to make a privacy-related request, please contact:

FinishFirst DFW
Phone: +1 (214) 585-8468

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18. Important Information Regarding Third-Party Services

FinishFirst DFW uses third-party technologies, including Google Analytics and online booking services. Information collected through these services may be processed by the applicable third-party provider in accordance with its privacy policy and applicable terms.

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FinishFirst DFW will make reasonable efforts to ensure that this Privacy Policy accurately reflects our information practices. This policy may be updated when our website, booking system, analytics tools, communications practices, or applicable legal requirements change.